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Article title
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Abstract
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Keywords
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Relevance to practice
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1. Introduction
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2. Overview of literature and hypothesis development
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2.1. The demand for and consequences of corporate political activism
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2.2. Corporate political activism in the current academic literature
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2.3. Consumer reactions to LGBTQ+ claims
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3. Data, sample, and methodology
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3.1. Smartphone geolocation data
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3.2. LGBTQ+ activism
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3.3. Empirical design
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4. Results
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4.1. Effect of LGBTQ+ activism on consumer store visits
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4.2. Differences across conservative and liberal counties
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5. Conclusion
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Acknowledgements
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References
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Appendix 1
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