How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data


	Examples of rainbow-washing criticism. Source Panel A (left): https://www.instagram.com/p/CsmPtaTr37w/; Source Panel B (right): https://twitter.com/vexwerewolf/status/1400785796651700230.

Part of: van Schie K, Preuss S (2024) How do consumers react to LGBTQ+ activism? Evidence from mobile phone geolocation data. Maandblad voor Accountancy en Bedrijfseconomie 98(3): 89-101. https://doi.org/10.5117/mab.98.109769