Corresponding author: A. P. Van Gent © A. P. Van Gent. This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits to copy and distribute the article for non-commercial purposes, provided that the article is not altered or modified and the original author and source are credited.
Citation:
Van Gent AP (1972) HET MARKETING PLAN EN DE MARKETING MIX. Maandblad Voor Accountancy en Bedrijfseconomie 46(3): 115-124. https://doi.org/10.5117/mab.46.15463 |