Corresponding author: K. De Ruyter © K. De Ruyter, M. Wetzels. This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits to copy and distribute the article for non-commercial purposes, provided that the article is not altered or modified and the original author and source are credited.
Citation:
De Ruyter K, Wetzels M (1998) Marketingmanagers komen van Venus, financiële managers komen van Mars. Maandblad Voor Accountancy en Bedrijfseconomie 72(3): 106-115. https://doi.org/10.5117/mab.72.15657 |