Corresponding author: J. M. D. Koster © J. M. D. Koster, P. S. H. Leeflang. This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits to copy and distribute the article for non-commercial purposes, provided that the article is not altered or modified and the original author and source are credited.
Citation:
Koster JMD, Leeflang PSH (1992) Over generalisaties en wetmatige uitspraken in de marketingwetenschap. Maandblad Voor Accountancy en Bedrijfseconomie 66(5): 239-253. https://doi.org/10.5117/mab.66.16781 |