Corresponding author: K. J. Alsem © K. J. Alsem, J. C. Hoekstra. This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 4.0), which permits to copy and distribute the article for non-commercial purposes, provided that the article is not altered or modified and the original author and source are credited.
Citation:
Alsem KJ, Hoekstra JC (1998) Een typologie van marketingstrategieën in Nederland. Maandblad Voor Accountancy en Bedrijfseconomie 72(6): 326-336. https://doi.org/10.5117/mab.72.17461 |