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  • Article title
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  • 1. Introduction
  • 2. Literature Review
    • 2.1. Tone at the Top
    • 2.1.1. Corporate (Ethical) Culture
    • 2.1.2. (Ethical) Leadership
    • 2.1.3. Communication
    • 2.2. CEO Letter
    • 2.3. Potential explanatory variables of Tone at the Top
    • 2.4. Theoretical framework
  • 3. Research Design
    • 3.1. Sample selection
    • 3.2. Textual-analysis: DICTION
    • 3.3. Data analysis
  • 4. Analysis and results
    • 4.1. Descriptive statistics
    • 4.2. General TATT development over time
    • 4.3. Determining out-of-range CEO letters
    • 4.4. Qualitative analysis of out-of-range CEO letters
    • 4.5. Overview of identified explanatory variables
  • 5. Conclusion, limitations and future research
    • 5.1. Conclusion
    • 5.2. Limitations
      • 5.2.1. CEO Letters
      • 5.2.2. DICTION
      • 5.2.3. Operationalization of Tone at the Top
      • 5.2.4. Identification of explanatory variables
      • 5.3. Future research
  • References
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