Research Article
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Article title
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Abstract
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Key words
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1. Introduction
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2. Literature Review
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2.1. Tone at the Top
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2.1.1. Corporate (Ethical) Culture
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2.1.2. (Ethical) Leadership
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2.1.3. Communication
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2.2. CEO Letter
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2.3. Potential explanatory variables of Tone at the Top
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2.4. Theoretical framework
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3. Research Design
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3.1. Sample selection
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3.2. Textual-analysis: DICTION
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3.3. Data analysis
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4. Analysis and results
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4.1. Descriptive statistics
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4.2. General TATT development over time
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4.3. Determining out-of-range CEO letters
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4.4. Qualitative analysis of out-of-range CEO letters
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4.5. Overview of identified explanatory variables
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5. Conclusion, limitations and future research
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5.1. Conclusion
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5.2. Limitations
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5.2.1. CEO Letters
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5.2.2. DICTION
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5.2.3. Operationalization of Tone at the Top
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5.2.4. Identification of explanatory variables
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5.3. Future research
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References
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